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CULTIVATING A BRAND
EXTRA VIRGIN OLIVE OIL
SHEMEN BAIT DAVID
It is of the utmost importance for this brand to reflect the character of the farm behind it. The name honors David Slater and the legacy he has left behind.
As a family farm that values sustainability and quality, this business proudly produces extra virgin olive oil. This EVOO is grown without pesticides, locally pressed, and from a single source.
OBJECTIVES:
• highlight the quality of the product
• design a label that can fit various sizes
• create a brand identity that differentiates from its competitors
PRIMARY MARK
UNIQUE LOGO FEATURES:
• modeled after a 100 + year old tree on the farm
• highlights the farm’s 3 donkeys
• branches reflect ancient Hannukiyot (a Jewish symbol)
UNIQUE BRAND FEATURES:
• connected to the land’s plants and animals
• authentically a part of the farm's family
• whimsically designed to celebrate life
ALTERNATE LOGOS
CLEAR SPACE + MINIMUM SIZE
COLOR PALETTE
TYPOGRAPHY
HEADINGS + TEXT
SOCIAL MEDIA PROFILE PICTURES
PACKAGING
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